Taylor-Forbes Equipment Company was created in 1944
when James H. Forbes became a partner with Mrs. Roxie Taylor in a new
business venture in Farmville, Virginia. The new business began with a
contract from International Harvester Company to sell their
agricultural equipment line in the Farmville area. Prior to this time,
International Harvester had been represented by Taylor Company in
nearby Prospect, Virginia, since the late 1800's. The original Taylor
Company actually held a contract from the McCormick Deering Reaper
Company to sell that equipment. Mr. Forbes was a dealer for Dodge
automobiles and trucks in Farmville. With the business union of the Taylor
and Forbes names, a new era began. Soon after the creation of
Taylor-Forbes, Mrs. Taylor decided to sell her share of the company,
thus ending the long relationship of the Taylor family with the McCormick
and International Harvester lines of equipment. Mr. Forbes' new
business partner was C.J. Cox, the local Chrysler-Plymouth dealer,
long time friend and previous employer. These two men decided to continue to
use the Taylor name because of the long association of that name with farm
equipment in the area. During this World War II era, James Forbes and C.J.
Cox were each busy in their own business operations trying to obtain and
sell automobiles in Farmville. As a result, a manager was hired to operate
Taylor-Forbes Equipment Company. Of course the challenges were
similar for the farm equipment business and the automotive business as most
production capacity was dedicated to the War effort. Tractors, equipment,
automobiles and trucks were difficult to obtain for any purpose.
After the War it became somewhat easier to get cars and equipment and the
market was clamoring for "steel goods." Upon his return from service in
England, France, and Germany, Earl H. Carter accepted a job working for
James Forbes in the automobile business. When the previous manager of
Taylor-Forbes elected to leave to pursue other interests, Carter was
asked to take over the day to day operation of Taylor-Forbes Equipment
Company. By the late 40's Carter was a shareholder and manager with five
employees.
By 1954, Taylor-Forbes Equipment Company held contracts to sell
and service the complete line of International Harvester farm
equipment, refrigeration equipment,and trucks, with construction equipment
and air-conditioning equipment to follow in the 60's. In the 1960's and 70's
many lines of agricultural equipment were added to strengthen the sales
portfolio as the company grew in scope. In 1970, Earl Carter, Jr. was hired
to help in the business after his graduation from Virginia Tech. In 1977
George Carter, Jr. (nephew of Earl Carter) was brought into the business. By
the late 1970's with the prior deaths of shareholders Forbes and Cox, the
ownership of the business was passed to Earl Carter, Earl Carter, Jr., and
George Carter, Jr. In 1981, Earl Carter, Sr. passed away leaving the
operations and ownership with the younger generation of Carters.
The years since 1981 brought changes and challenges as new lines were
added and new directions were taken. With the importance of the agricultural
customer always paramount, the young Carters added emphasis on the
government bid market and the growing consumer products market. This enabled
Taylor-Forbes to maintain consistent growth while continuing to serve
their base agricultural market.
The year 2008 marks the 64th anniversary for Taylor-Forbes Equipment
Co. Inc. and both Earl and George Carter are enthusiastic about the
continued growth of their business. As with most surviving agricultural
dealerships, Taylor-Forbes has expanded its area of service and
improved its product offerings. With many dedicated employees, they are
serving the agricultural, governmental, and consumer equipment markets
throughout Southside Virginia. Taylor-Forbes Equipment Co., Inc. is
prepared for the challenges awaiting in the next decade and plans to
continue serving their existing and new customers in the years ahead. With
support from quality manufacturers and suppliers and a skilled work team in
place, there should be nothing to slow the next 60 years!